For the past seven years, the most important automotive design studios in Southern California compete in a Design Challenge organized by the Los Angeles Auto Show. For this year's edition of the show, which runs November 19-29, the event planners decided to add an international flavor to the contest by inviting studios from Germany and Japan to join the competition for the very first time.
The theme for the 2010 Design Challenge is the creation of a super-efficient and lightweight four-passenger car: "The objective is to envision an efficient, light-weight, four passenger vehicle (not to exceed 1,000 lbs.), that is both comfortable and safe, while delivering satisfactory driving performance without sacrificing the styling consumers demand. "Follow the break for the first group of concept models by Cadillac, Honda, Maybach and Mazda, and stay tuned for the second part.
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