4/18/11

2012 Volkswagen Beetle: All-New Bug Grows up


Ladies and gents, say hello to the all-new, third generation Volkswagen Beetle that was unwrapped today ahead of its world premiere at the 2011 Shanghai Auto Show and New York Auto Show. The newest interpretation of the Bug comes 73 years after the launch of the original Beetle in 1938, which sold an amazing 21.5 million units, and 13 years after the debut of the New Beetle in 1998 that managed to sell a little over 1 million units until production ended in 2010.
When it goes on sale in North America and Europe in the fall of 2011, and the rest of the world from early 2012, the latest model will be known simply as the ‘Beetle’ as Volkswagen dropped the ‘New’ from the car’s name.
If someone asked us to summarize the qualities of the 2012 Beetle in a few words, it would be: larger, more mature and unisex. Starting with the design, VW’s goal was to make the 21st century Beetle appeal to both genders. As a result, the VW Group’s chief designer Walter de Silva and his team offered the Beetle a meaner and lower-slung look that draws on cues from the Beetle Ragster concept shown in Detroit in 2005. The overall styling is far less bulbous and more chiseled compared to the New Beetle, while keeping the retro feel of the series.

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