New Audi R8 Print Ad: "A Sporty Car Full of History"

Longtime VW Group advertising partner DBB has come up with a new print advertisement for the Audi R8 to highlight the brand’s rich sports car heritage. The print ad, which is the creative work of DDB Barcelona, plays on the tag-line “Audi R8: A sporty car full of history” and shows a cut of the R8 coupe incorporating three racing models from Audi’s past including the Ur-Quattro rally car, and what looks to be the NSU TT and Auto Union Type D. We’ll remind you that NSU and Auto Union merged in 1969 to create what we know today as the Audi brand.

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