4/25/11

Renault "Likes" Facebook at Amsterdam’s AutoRAI Trade Show


Anyone who hasn’t been living under a rock for the past seven years knows what Facebook is. It’s the world’s most popular social networking site, with over 600 million users and there’s even a movie (I haven’t seen) with Michael Cera Jesse Eisenberg. So it’s no wonder the world’s automakers are jumping on this bandwagon faster than the Spanish Flu decimated early 20th century Europe.
At the recent 2011 AutoRAI Trade Show in Amsterdam, visitors to Renault’s stand could use Smart Cards encoded with their username and password to “Like” particular cars, read what other people were saying about them on Facebook and take and upload photos. It’s a neat little setup, and practically the definition of, “free publicity”.

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