The good 'ol days of kicking tires and knocking on the dashboard plastics may soon be a thing of the past when it comes to Audi and its retail stores in the crowded centers of large cities.
The creative minds in Ingolstadt have come up with a new format for their showrooms in the heart of major international metropolises. In these stores, which are called "Audi City", the brand's entire lineup is presented fully digitally in a compact space.
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