Mitsubishi's Mirage of how to Increase its Sales Share in Europe

That Mitsubishi is having a hard time getting its act together in major markets outside of Japan including Europe and North America, is no secret.
At the Paris Motor Show, the Japanese automaker is showing its…new weapon to reverse slumping sales and gain a more solid foothold in the popular supermini segment with the brand-new Mirage.
Mitsubishi says the slogan it came up for the car is "Less is more", and by that, it means the Mirage is smaller (3,710 mm long) but at the same time, lighter (from 845 kg or 1,863 lbs), more fuel efficient (4.0 lt/100km or 70.6 mpg UK) and lower priced (not yet announced) than its rivals, which in theory, include the VW Polo and Fiat Punto.