12/4/12

Mitsubishi Thinks it Can Fix U.S. Sales with New Outlander SUV and Mirage Hatch


With the U.S. car market growing 15 percent in November and 14 percent from the beginning of the year, you would expect a mainstream company like Mitsubishi to show at least some gains, but that's not the case.
In fact, the Japanese automaker posted sales of just 3,754 cars in November, down 4 percent from the same month last year, while from January through November, Mitsubishi's has seen its sales shrink by 28 percent to 53,677 cars.
To put it in perspective, Mitsubishi's yearly sales from all five models that remain in its range in the States (Lancer, Galant, Outlander, Outlander Sport and i-MiEV) are roughly a fourth of the Prius sales (216,619 units) and about the same as the number of ES sedans sold by Lexus (48,171) in the country.

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...

Recent Post