Showing posts with label tata nano. Show all posts
Showing posts with label tata nano. Show all posts

3/23/11

Tata Nano

The Tata Nano is an inexpensive, rear-engined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market.
Tata Motors began selling its "one-lakh car" in March, 2009. The cheapest car in the world today,though the price continues to rise due to increasing material costs, it is an exemplary example of Gandhian engineering, a concept involving deep frugality and a willingness to challenge conventional wisdom




3/3/11

Geneva 2011: Tata Pixel, a Four-Seater City Car Concept for Europe


Tata, the Indian maker of the Nano, made its way to Geneva with a new concept city car called the Pixel. At just over three meters in lengths, Tata claims the Pixel is "the most package efficient four-seater in the world," being able to "comfortably accommodate four adults".

1/3/11

Tata Nano Sales Rose by 1,136% in December


In an effort to boost sales of its US$2,900 Nano micro car, India's Tata extended the warranty and offered easier financing in December, while it also launched a new advertising campaign that included a TV spot.
It turns out that this was a smart move, as sales of the Nano spiked reaching 5,784 units, which represents a 1,136% increase over the 509 units the company shifted a month earlier. This is still below the 9,000 monthly sales record achieved in July, but it seems that the Nano is back with a vengeance for 2011.

12/15/10

India's Car Market Booming yet Customers Show Little Love for Tata Nano


Sometimes being cheap and cheerful just isn’t enough. Production delays, land debates and questions over occupant safety are killing the Tata Nano faster than an unexplained engine fire. India’s people car is struggling in spite of the nation’s booming car market and a low asking price of just US$2,900, half of what its nearest rival costs.
With economic growth at a staggering 9% per annum and a 22% year-to-date increase in car sales, Tata must have felt it was onto a sure thing. Things started out good, with 200,000 advanced orders for the sub-subcompact before its 2009 launch.

However, sales have been flagging these past four months with the Indian carmaker selling just 509 Nano’s in November, down from 9,000 in July.

11/5/10

Piaggio NT3 Concept targets the TATA Nano


At this week's 2010 Milan Motorcycle Show (EICMA), Piaggio presented the NT3 Concept, a three-seater four-wheel mini that could become the TATA Nano's biggest competitor in emerging markets like India or Vietnam.

Despite its small size (it only measures 2.4 meters in length), the NT3 is a highly versatile vehicle, with multiple cabin configurations, also made possible by the center driving position. It uses a spaceframe architecture with crashbox, meaning that it's safer than it looks. Power comes from internal combustion engines or a hybrid powertrain.
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