If there's one thing Fiat has proven to do well in North America, is capture viewers' attention with its ads - well, at least after it learned its lesson with those out of touch commercials starring Jenifer Lopez. Exactly a year after the Italians launched the 500 Abarth “Seduction” spot with supermodel Catrinel Menghia at the 2011 LA Auto Show, at the same event this year, Fiat released a new commercial for its 500c Abarth, which is the partially open-top version of the series.
The Fiat brand is playing the immigration card in a new commercial for the 500 city car family that includes the regular hatchback, the canvas-topped 500C and the sporty Abarth models. The new TV spot that is titled "Immigrants" is available in 30-, 60- and 90-second versions, and will run on local and national broadcast and cable channels beginning on Monday. It tells the tale of the 500's departure from the beautiful Amalfi coast and Sorrento in Italy with several cars jumping into the sea and driving under water all the way to New York City.
In the next few days, the new Abarth 500C will go on sale first in Italy and shortly after in the rest of Europe, so Fiat decided to drop a huge photo gallery of its newest model that had its world premiere at the Geneva Motor Show this past March.
Aside from the male population looking for a relatively affordable cabrio with some punch, Fiat claims that the new open-topped car was also made to appeal to women customers "who seek design and elegance but also appreciate the performance of a true sports car."
That's one of the reasons why the Abarth 500C is offered with a choice of two colors for the electrically operated rollover canvas top (black or titanium gray) ,and for the first time on the 500 series, optional two-tone paintworks for the body (racing black and white or two tones of gray).
Abarth is marking its return to the Goodwood Festival of Speed for the second year in a row with the 500-based 695 Tributo Ferrari. A 1.388 cc turbocharged 4-cylinder engine delivering 180 PS at 5,500 rpm and 250 Nm of torque at 3,000 rpm powers the spirited city car with the Ferrari badges.
What happens when two people who share their passion for sports cars and motorbikes meet under the right circumstances? It depends, but if we ‘re talking about two Italians, Alessio Minchella (designer) and Alessandro Camorali (surface and product development) who met in 2010 while working at Pininfarina, the result is a new company, Camal, and a new product.
If there is one television crew that is almost impossible to go by unnoticed (at least by the male population) anywhere they go in the world, it is the hosts of BBC’s widely popular Top Gear program. This time, Jeremy Clarkson, James May and Richard Hammond were spotted in the medieval town of Lucca in Tuscany, central Italy.
There are tuners and there are tuners with some taking the easy way out going for a quick fix while others take up the challenge to create something truly unique. Italy’s Lucarelli-Monza belongs to the second category of tuners. The Monza-based tuning house has revealed details on its newest creation called the 500 Abarth Motore Centrale R230. As its name implies, the heavily modified Italian hatchback gains a new layout with a mid-mounted engine and rear-wheel drive. Of course, such a radical change is not an easy task with the company having to re-engineer the entire vehicle. Among other changes, the rear seats of the production model were dropped to create space for the engine while there’s also a new rear suspension set-up and a high-performance braking system with 335mm front- and 305mm rear- discs coupled with four-piston calipers.
We’re used to the Chrysler Group unveiling new or heavily refreshed models lately, and it looks like the company will keep the product momentum going at next week’s New York International Auto Show. According to a brief statement from the Detroit automaker, the company is planning the premiere of an unnamed production model and what is being described as a “race-inspired project vehicle” at the Big Apple. Chrysler is being quite secretive about the debuts as the company did not give out any other details.
Italian aftermarket specialist Lucarelli-Monza has transformed the Abarth500 into a mid-engined track beast named Motore Centrale R230. The car will be unveiled at the upcoming Top Marques Monaco show (April 14-17), alongside the Spada Codatronca.
If the rumors are true, Fiat's Abarth division may soon get its own version of the Alfa Romeo 4C mid-engined coupe, but for now, fans will have to make do with the SCORP-ION sports coupe study that was unwrapped at this week's Geneva Motor Show. The SCORP-ION is a conceptual proposal for an environment-friendly sports car designed by the students of the Master of Arts in Transportation Design at the Istituto Europeo di Design of Turin (IED) and constructed in cooperation with Abarth. The strictly two-seater study measures 4.01 meters long and is powered by four electric motors, one on each wheel. Check out the video from the Geneva Show presentation after the break.
This here is the actual, factual Fiat Abarth 500 Gulf Limited Edition special in the flesh, photographed at the Autopolis Fiat dealership in Luxembourg. We say this because yesterday, we reported on the limited run special and Fiat's photoshoped picture that made the internet rounds. While our friends from Auto55 and Autofans verified the story with the official press release, we were left wondering what the Italian mini with the classic racing-livery would look like in real life. Today, our pondering came to an end as the Marketing and Communications director of Autopolis Luxembourg dropped the first real life shots of the car in our mailbox. We believe Fiat should have released these photos instead of the 'chop from the beginning, but we'll give them props for keeping a close eye on the web-o-sphere and swiftly reacting to our post.
An incredibly wealthy Chinese businessman has commissioned Italian tuning firm Fenice Milano to build a one-of-a-kind Fiat 500 Convertible Abarth inspired by the 'La Dolce Vita' concept study we first showed you back in October 2010. The bespoke 500 C Abarth is named "La Dolce Vita Gold and Diamonds 200hp" and according to Fenice Milano, the car will cost a breathtaking €500,000 or about US$666,000 at current exchange rates. The starting point of the build is a Fiat 500 Convertible Abarth. As the car's name suggests, at the unnamed client's request, there is abundant use of gold. On the outside, the golden pearlescent white painting includes 24K gold particles while the precious material also adorns the body trim and wheels. The electric fabric roof top is finished in black.
Apparently, Italian tuning firm Romeo Ferraris believes that the Fiat 500 is a dish best served with lots of power. Named after the legendary Italian circuit, the 500 Abarth Monza is a limited edition Fiat on steroids sporting extensive engine and styling modifications.
Tuning firms Hamman and H&R have joined forces to create a monster out of the Fiat 500 Abarth with an insane power boost to 275-horsepower.
Beginning with the engine bay, Hamann's engineers used forged pistons, enhanced connection rods, new camshafts and a modified turbocharger to increase the 1.4-liter petrol unit's peak output to an impressive 275 hp and 380 Nm (280 lb-ft) of torque. That's 196.4 hp/liter, more than double of what is considered to be an excellent ratio.
If you feel the regular Abarth 500C could benefit from a few more ponies under the hood, Fiat's performance division has the answer in the form of the Esseesse edition. The tuning package bumps output of the standard 1.4-liter turbocharged engine from 140HP and 206Nm to 160HP and 230Nm, respectively.
Fiat's Abarth division is expanding its range with the launch of the esseesse tuning kits for the new Abarth 500C (convertible) and Abarth Punto Evo models at this month's Paris Auto Show. While Abarth is withholding most details on the "esseesse" packages that are designed improve the cars' performance, handling and styling, the Italian company did release info on the power upgrades.
One of the perks of being an F1 driver for an automaker is that you get a lot of free stuff, including cars - not because white collar execs love you, but because they want to milk every single ounce of fame out of you. In the case of human billboards Ferrari team drivers Fernando Alonso and Felipe Massa, aside from those lovely gas station employee-like hats and polos, they also get their pick of cars from the Fiat Group.
While we're all for special / limited edition models, we can't help but scratch our heads after learning that the Fiat Group's Abarth 695 Ridicolo Tributo Ferrari has been launched in Spain with a price tag that starts at -hold on to something- €46,339, or about US$58,900 at the current exchange rates! Talk about paying tribute to Maranello...
And before you say "oh, Spain might have high taxes on cars", or something along those lines, we checked out some local prices on various sports models, and let's just say that you can buy a brand-new Nissan 370Z and still be left with a LOT of pocket change. Tell us what you think in the comments section after the jump
The Fiat 500-based, Abarth 695 Tributo Ferrari, is possibly the closest we'll ever get to a baby model from the company with the Prancing Horse logo. And now, almost a year after its world premiere at the 2009 Frankfurt motor show in Germany, Fiat has confirmed UK availability.
Only 152 examples of the Abarth 695 Tributo Ferrari will be available in right hand drive form in Britain, each carrying a steep price tag of £29,600, which comes to around €35,500 or US$46,900 at today's exchange rates. That's roughly what you'd pay for a BMW 135i Coupe M Sport (£30,675) in the UK.
The new Abarth 500C will cost from £17,500 OTR and the Abarth Punto Evo from £16,500 OTR, Fiat's UK arm announced. Both models will make their UK public debuts at this weekend's Goodwood Festival of Speed, before going on sale in Britain from Saturday 17 July.
The semi-convertible Abarth 500C is motivated by a 140HP 1.4-liter turbocharged four-cylinder engine, which provides a top speed of 127mph and a 0-62mph (100km/h) time of 8.1 seconds, while returning 43mpg UK on the combined cycle.
Aside from the male population looking for a relatively affordable cabrio with some punch, Fiat claims that the new open-topped car was also made to appeal to women customers "who seek design and elegance but also appreciate the performance of a true sports car."
As its name implies, the heavily modified Italian hatchback gains a new layout with a mid-mounted engine and rear-wheel drive. Of course, such a radical change is not an easy task with the company having to re-engineer the entire vehicle.
Today, our pondering came to an end as the Marketing and Communications director of Autopolis Luxembourg dropped the first real life shots of the car in our mailbox. We believe Fiat should have released these photos instead of the 'chop from the beginning, but we'll give them props for keeping a close eye on the web-o-sphere and swiftly reacting to our post.
The starting point of the build is a Fiat 500 Convertible Abarth. As the car's name suggests, at the unnamed client's request, there is abundant use of gold. On the outside, the golden pearlescent white painting includes 24K gold particles while the precious material also adorns the body trim and wheels. The electric fabric roof top is finished in black.
Only 152 examples of the Abarth 695 Tributo Ferrari will be available in right hand drive form in Britain, each carrying a steep price tag of £29,600, which comes to around €35,500 or US$46,900 at today's exchange rates. That's roughly what you'd pay for a BMW 135i Coupe M Sport (£30,675) in the UK.
