Following last year’s refresh, the Kia Optima gets upgraded technology and subtle interior updates for the 2015 model year in the United States. The mid-size sedan gets the next-generation of Kia’s UVO eServices and a number of interior refinements meant, “To improve ergonomics and offer a more premium experience.”
Only a few days left for the big game, so Kia released the full version of its 2012 Super Bowl ad titled "Drive the Dream" for the new Optima Limited Edition featuring a slew of stars including Victoria's Secret super model Angel Adriana Lima, the Motley Crew, martial arts champ Chuck Liddell and bull rider Judd Leffew.
Out of all those stars, we all know who will capture the attention of most viewers.
Kia's marketing division came to the same conclusion as us and so it created a five-hour long looped version of the hot Brazilian model repeatedly waving her chequered flag. You can watch both videos after the jump.
Kia is ready to talk pricing on its first ever hybrid vehicle in the States, the all-new Optima Hybrid, which we first saw at last year’s Los Angeles Auto Show. A sister model to Hyundai’s Sonata Hybrid, with which is shares the same gasoline-electric powertrain, the Optima Hybrid will reach U.S. showrooms in June with a starting price of $26,500, not including a $750 destination and handling fee that lifts the cost to $27,250. By comparison, the hybrid version of the Sonata starts at $25,795, excluding destination charges.
Kia has issued a recall on 70,115 Optima sedans manufactured from September 29, 2005, through June 13, 2007 because of a problem related to the transmission that can cause the cars to roll even while they are in park. The company said that in some cars, the transmission shift cable may have been installed incorrectly and can become detached from the shifter. If that occurs, the car would stay in the last used gear before detachment, even if the driver moves the shift lever to the park position.
This year's Super Bowl is just around the corner and automakers are getting ready to spend millions of dollars to draw the attention of buyers. For a second year in a row, Kia will be present at the event with a full marketing campaign incorporating TV, digital, print and social media as well as in-dealership components, all focusing on the 2011 Optima midsize sedan.
As the all-new 2011 Optima sedan will be hitting dealer lots in coming weeks, Kia decided to release detailed pricing on its promising contender in the mid-size sedan segment. Prices for the new Optima start $18,995, or $19,690 if you include the $695 destination and handling fee. This means the base Optima is priced on par with Chrysler's refreshed Sebring sedan, which has been renamed to 200 and starts at $19,995.
As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.
It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.
At the 2010 Paris Motor Show, we saw three new mid-size sedans making their way to the halls of the Parc des Expositions Porte de Versailles. Two of them, the all-new Peugeot 508 and the redesigned VW Passat B7, received their world premiere, while the Kia Optima was presented for the first time in Europe.
Now, we all know you can't and you shouldn't buy a car based upon looks or preliminary specs alone. It's the whole package that counts. However, in this case, we simply want to find out which one of these new family sedans captured your attention for the right reasons.
Place your vote in the poll after the jump and be sure to have your say in the comments section.
The Kia Optima, which made its original debut in New York, has crossed the pond to give the Europeans a little bit of that Korean flava (or is that German?) and rub the 2011 VW Passat B7's newly styled nose in the ground. Riding on the same platform as the "fluidic" Hyundai Sonata, the Optima brings Kia's "tiger" style to the mid-size saloon segment.
We not sure how Kia's marketing people are going to feel about this one (unless they're part of it...), but photos of an older generation Optima covered in beige cladding and featuring a badge with the word "MEDIOCRITY" have just landed in our mail box. Tony B, the tipster-reader-scooper who sent in the photos, claims he snagged the car in LA.
Of course, it didn't take long to figure out that this is a viral campaign of some sort. However, since we're gearing up for this week's Paris Motor Show, we're not going to waste our time looking for answers about a covered up Kia...
Kia may soon follow the increasingly popular automotive trend that is alphanumeric naming and abandon product names in its U.S. lineup, according to a recent statement by Hyundai Motor Co. Vice Chairman, Chung Eui-sun.
The automaker is already using a mix of alphanumeric and product names in South Korea and some other markets. For example, the recently revealed 2011 Optima and Cadenza sedans are known as the K5 and K7 respectively in the company's home market, while the Forte is said to become the K3.
This is a look at the upcoming Kia Optima's interior. I'll lay this out there: It looks like it could be pretty good.
According to a post on Kia's Korean website (yes, we let do-no-evil Google handle the translation), the Optima's interior will feature "Bio-Care" heated seats, heated steering wheel... [and] a Driver-oriented sporty stylish and ergonomic interior design." That's a lot of adjectives, but it looks the part.
Kia's newest Optima (or Magentis/K5, depending on the market), that's set for a New York Auto Show debut at the end of the month, has been caught out on the town, somewhere in Korea. Found on TheCarBlogger (courtesy of the tall, dark and handsome Sanghoon), the site points out that this is likely the base model due to the seriously-undersized wheels. We'll agree.
What remains questionable is the Kia's C-pillar, which is reminiscent of an upside-down Hofmeister kink. Looks like we're going to have to see that in person; otherwise, looking pretty crisp.
Getting ready to debut its tiger-style in New York is the Kia Optima or, in other markets' case, the Magentis. Set to go on sale this Fall (Spring 2011 in Europe), the new Optima is clearly light years ahead of the outgoing model in regards to looks.
Big news other than the leap forward in design is that, much like the recently-debuted Sportage, the new model is "longer, wider, and lower"; that seems to be the name of the game.
This, along with its longer wheelbase, will provide more space in order to go up against D-segment top dogs like the Passat, Camry, and Mondeo.
