China has a problem. Although it has the financial and material resources to compete with the world’s automakers, it lacks the design and engineering knowhow.
The solution – to companies such as BAIC, Dongfeng, Chang’an and others – is to seek talent abroad; in Germany, Italy, Japan, the UK and USA. Research and development centres are popping up in Nottingham and Detroit and recruitment fairs are being held in Munich, Stuttgart and Aachen.
SAIC Motor Corporation, the owner of MG Motors, plans to develop several new models for the British brand in order to boost sales outside its home market in China. The Chinese owner of MG Motors has already spent £1 billion ($1.64 billion) to re-launch the MG and Roewe brands (former Rover) and intends to invest another £2.2 billion ($3.6 billion) to achieve annual sales of 700,000 by 2015.
In 2010, the two brands sold 160,397 cars, most of which were delivered in China, with only 2,000 units exported to other markets. This past April, MG launched its new mid-size MG6 in the UK, the first new car to be assembled at the British firm’s Longbridge plant in 16 years. The company said that when it completes the development of a diesel version, it will offer the car to rest of Europe. "We will not go into mainland Europe without a diesel," UK managing director, William Wong, told Autonews.
Lending even more evidence to China’s growing importance for automakers, Volkswagen is planning to develop two new bespoke vehicles, one with each of its partners in the Middle Kingdom, Autonews said in a report today. Shanghai Volkswagen Automotive Co., which is a joint venture between China’s SAIC Motor Co. and Volkswagen AG, will produce a new luxury sedan, while VW’s second joint venture in the country with the China FAW Group Corp., FAW-Volkswagen Automotive Co., will develop a dedicated electric vehicle for the partnership's newly launched Kali brand.
SAIC-GM-Wuling (SGMW), GM's mini-commercial vehicle joint venture with China's SAIC and Wuling Motors, today rolled out the first Baojun branded passenger vehicle at its plant in Liuzhou, southern China. The Baojun 630 is a low price, four-door compact sedan developed locally using GM technology that will go on sale in early 2011 through a new network of dedicated Baojun dealers.
MG Rover's old Longbridge car plant is set to comeback in a big way when SAIC / MG begins building its first all new car in 15 years at the end of the year. The plant will start producing the MG6 mid-size model from knocked-down kits imported from China, preceding the UK relaunch of MG as a "value brand" in 2011.
The all new car will be available initially as a five-door fastback, with a four-door saloon to follow later on. The automaker optimistically told the Financial Times that customer clinics have compared the MG6 with the likes of the Ford Mondeo, Skoda Octavia and even with small BMWs. Prices in the UK are said to range between £16,000 to £20,000 (US$25,425 to US$31,780).
Industry insiders are reporting that China's SAIC has expressed interest in buying a stake of General Motors come its public offering in November, though it has yet to make a solid commitment. GM has declined to comment on the matter.
The U.S. government is eager to unload its 61% stake in GM after taxpayers bailed out / loaned the iconic automaker to the tune of US$50 billion. This comes despite the political ramifications of selling part of the brand to foreign investors or sovereign-wealth funds.
