Fictional anchorman Burgundy (played by Will Ferrell) told Conan O’Brien the Durango he helps promoting is a terrible car, much to the amusement of spectators.
When asked how he feels about the fact that Durango sales rose 59 percent in October (the month the ads began being aired), Burgundy gave an unexpected answer, saying it’s amazing how sales went up considering that the Durango is a terrible car.
Obviously, this is part of the promotion strategy for the SUV, and it’s pretty amazing Dodge had the courage to approve it. It’s definitely funny and helps raise awareness on the SUV.
By Dan Mihalascu
You’ll notice that while some commercials start in an identical manner, they have different endings, as Ferrell improvised on the spot. The ads were shot over two days in Los Angeles in August and serve to promote not only the Dodge Durango SUV, but also Ferrell’s movie “Anchorman 2, The Legend Continues”. A sequel to 2004’s “Anchorman: The Legend of Ron Burgundy”, the movie premieres in the U.S. on December 20.
Until then, you can get more of Burgundy’s humour by watching the new Dodge ads posted below in which you’ll notice some sequels to the Durango commercial featuring the horse and to the one where Burgundy doesn’t know how to pronounce MPGs.
By Andrei Nedelea
It all started when a man bought a wrecked Dodge Viper SRT-10 with the intention of rebuilding it. However, it soon became obvious that task was far more difficult than he originally thought due to the extent of the damages and the lack of parts. It didn’t take long to come up with a fresh idea: strip the Viper’s body clean and use the mechanical hardware and parts of the chassis on a Saab 9-3 Sport Combi.
Now, forty years after the film premiered, New Wilmington Dodge dealer and long-time fan Bob Frederick has unveiled a special edition model to celebrate this genre classic. All of the “Kowalski Edition” cars are based on the 2011 392 Inaugural Edition Challenger SRT8, as white was not available for standard SRT8s.
“This is a purpose-built vehicle with collaborative parts from Magneti Marelli and Mopar,” said Dino Maggioni, CEO of Magneti Marelli Aftermarket. “We selected Magneti Marelli and Mopar parts, adapted them to the Dodge Avenger and made them unique. The result is a fascinating blend of these two iconic brands.”
As you can see after the jump in a small sample of the videos that made their way onto the web, a brand new Dodge Durango that was towing a parade float carrying a band, suddenly started blowing smoke from under the hood.
We'll just add that the market launch is scheduled for December with prices (including $825 destination) starting from $25,995 for the base 2011 Charger SE with the V6 Pentastar. If you want the HEMI V8 effect, the rear-wheel drive R/T will cost you $30,995, while the AWD version, $33,145. Enjoy the video and our high-resolution image gallery after the jump.
Whoever the driver is, there's no denying that the long-haired fiend has got a pair; pushing old muscle up to 130+ mph in any instance has been known to get a little shaky. The last time yours truly tried such a feat in the old Stang, I recall a trail of white smoke about a mile long and desperately seeking an off ramp (but man was it fun).
The differences between the civilian and police versions of the 2011 Dodge Charger are limited to the decals and the necessary police car equipment, so what you see here in terms of sheetmetal changes is what you'll get when the sedan arrives in showrooms later this year.
